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AI Buyers Target ADT and Service Firms for Workflow Gains

PYMNTS 872 views

Thrive’s $15.3 billion ADT deal highlights a strategy of pairing established customer bases with AI, while gains in service businesses remain a key test.

AI Buyers Target ADT and Service Firms for Workflow Gains

The bet behind a new wave of AI acquisitions is that established service companies can gain efficiency by rebuilding how work gets done. Thrive Holdings’ agreement to buy ADT for $15.3 billion, including debt, puts that strategy on a large scale: the home security provider brings 6.1 million monitoring subscribers, recurring fees and thousands of service staff. The potential payoff depends on whether AI can improve operations without weakening the customer service those businesses sell.

ADT building

ADT is one of several companies drawing interest from buyers that want to own the operating business as well as the technology change. These firms bring existing customers, revenue and detailed knowledge of routine work. The owners then look for tasks that can be automated or completed faster, from preparing financial documents to resolving service requests. That approach shifts the question from whether AI tools can perform a task to whether they can raise the output and margins of a whole company.

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ADT adds scale and existing AI use

Thrive Holdings agreed to acquire ADT on Oct. 29. Thrive, a permanent capital holding company spun out of Thrive Capital in 2025, buys accounting and IT services firms and redesigns their workflows around AI. It owns more than 75 businesses, according to TechCrunch. Its accounting platform, Current, has acquired 48 local firms and operates a tax-return agent built with OpenAI’s Codex.

OpenAI took a stake in Thrive Holdings in December 2025 and provides researchers, product staff and engineers to companies in its portfolio. In August, Thrive Holdings raised $2 billion at a $12 billion valuation from SoftBank, D1 Capital Partners and Altimeter Capital. Those resources give the firm room to pursue changes that may take time to deliver operating gains.

ADT’s business already combines technology with a large service operation. The company installs and monitors security systems for homes and small businesses, with monthly fees tied to two-, three- or five-year contracts. At the end of 2025, it had about 6.1 million subscribers, six monitoring centers and roughly 4,000 customer care staff. ADT also said it runs AI virtual agents in its call centers and resolves more than 90% of technical issues remotely.

That existing use makes ADT a more developed starting point than a business adopting AI for the first time. Thrive’s engineers are expected to work with ADT staff to identify ways technology could improve its products and service. Kareem Zaki, a partner at Thrive Holdings, said the company would strengthen ADT’s technology “with the capital and patience to invest over decades.” The scale of the planned investment makes execution a central question: subscribers will experience the changes through the reliability of monitoring and the quality of help when a problem arises.

Amazon Pharmacy

ADT had also been building its technology through acquisitions. In February, it paid $170 million for Origin AI, whose sensors detect human presence in a home without cameras. Bloomberg described the Thrive transaction as one of the holding company’s largest bets yet.

Long Lake puts operating targets on the model

Long Lake, backed by General Catalyst, offers a more detailed look at how AI ownership is being applied across service businesses. It has completed 40 acquisitions in two and a half years and uses one platform, Nexus, across its companies. In homeowners’ association management, Nexus can produce board packets and financial reports in seconds, tasks that previously took days. General Catalyst says top-performing HOA managers save more than 65 hours a month.

In payroll, Nexus identifies and resolves processing exceptions, raising capacity per processor by more than 30%, according to General Catalyst. These figures describe specific operating outcomes rather than a broad claim that AI will transform every function. They also show the kind of measurements owners can use to assess whether software is changing the economics of a service business.

Long Lake’s largest purchase is American Express Global Business Travel, which it agreed in May to take private for $6.3 billion. Co-founder and CEO Alex Taubman said AI and human agents together could support faster bookings and more proactive handling of travel disruptions. The combination points to a recurring feature of these strategies: automation may handle routine steps while staff focus on complex situations and customer needs.

General Catalyst has co-created roughly a dozen roll-up vehicles. Managing Director Madhu Namburi calls the approach “service as software.” The model depends on more than installing a platform across acquired firms. Each business has its own workflows, systems and customer expectations, so gains may vary with how well tools fit the work and how consistently teams adopt them.

Funds are being raised around the same thesis

Lightspeed Venture Partners has raised more than $750 million for its AI Renaissance Fund and a related co-investment vehicle, exceeding its target. The fund plans to buy eight to 10 established businesses in financial services, healthcare, engineering and business services, then upgrade their operations with AI. Partner Isaac Kim disclosed the fundraising figures at a public meeting of the New Mexico State Investment Council. The fund could reach $1 billion, according to The Wall Street Journal.

Across these efforts, the stated case is increasingly tied to margins and operating capacity. A December 2025 survey of 60 finance chiefs at U.S. companies with at least $1 billion in revenue found that 39.1% expected very positive returns from generative AI within one to two years, up from none in July 2025. Seventy-five percent said they now judge generative AI by improved margins. The share measuring it by headcount reduction fell to 25% from 36.7%.

Those survey responses show how company leaders are framing the opportunity; they don’t establish that expected returns will arrive. For investors in acquisition platforms, the next evidence will come from business performance: whether time savings translate into lasting margin gains, whether service quality holds as workflows change, and whether the methods can work across companies with different operations. ADT’s subscriber base and existing remote support give Thrive a substantial operating platform. The test is whether AI can improve that service at scale.

Source: PYMNTS · www.pymnts.com

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